Los Angeles/Toronto – BLUEPRINT ENTERTAINMENT, a leading creator, producer and financier of filmed entertainment announced today the formation of BLUEPRINT KIDS, a new business unit dedicated to the development, production and rights management of family and children’s programming. For the new venture, the company has hired industry veteran Frank Saperstein to the title of Senior Vice President, Animation and Children’s Programming, effective immediately. In this newly created role, Mr. Saperstein will head up all of Blueprint’s animation and children’s development and production, as well as all related ancillary businesses.
Mr. Saperstein has an eclectic and varied background as an award winning writer, producer, director and development consultant with over 20 years of experience in all aspects of media creation, development, production and distribution, and, has worked as a producer, writer and/or executive on over 350 episodes of television, feature films, video, pilots, new media, shorts and commercials. Prior to joining Blueprint, Mr. Saperstein was creative director of PASI (Philippine Animation Studio Inc) where he was responsible for overseeing co-productions, marketing, creative and technical developments for the studio. Before joining PASI, Mr. Saperstein served as a producer/director and development consultant for VH1/MTV Networks. Previously, he was at Matinee Entertainment, where he served as producer/writer/director of the award winning production Kampung Boy (winner for Best Television Series at the prestigious Annecy Film Festival). Other credits include Bob and Margaret (Comedy Central/Global TV), Kong: The Animated Series (Fox Kids/Teletoon);, Captain Flamingo (YTV/Jetix), and Ren & Stimpy Show (Nickelodeon/MTV).
“Frank will be instrumental in launching and building the Blueprint Kids brand,” said
John Morayniss, Chairman & CEO,
Blueprint Entertainment. “His expertise in developing and creating critically acclaimed popular entertainment, together with his ability to attract top international talent and partners lends itself perfectly to our expanding needs.”
“I am thrilled to be joining Blueprint Entertainment, one of the most highly respected companies in the entertainment industry,” said Frank Saperstein. “I look forward to working closely with the existing team of world class executives, and to the opportunities and challenges that lie ahead as we establish Blueprint Kids as a leading, global brand for animation and children’s programming.
Blueprint is not new to the kids genre having produced a number of series, including Shoebox Zoo (a co-production with the BBC) and the recently launched animated series Iggy Arbuckle, a co-production with National Geographic, which has been successfully sold to over 100 territories.
Mr. Saperstein will report to John Morayniss and be based at Blueprint’s Los Angeles offices.
